This report presents a media analysis that aims to document the public understanding of early childhood development and the impacts of urban violence on Brazilian children. The research intends to offer those who work with these topics a set of empirically tested communication strategies, broadening the understanding of these subjects and providing support based on the suggested solutions that stemmed from the analysis of the results.
In the case of opinion leaders, media coverage is fundamental precisely because it plays a powerful role in strengthening and shaping the public’s understanding of issues related to early childhood development and urban violence. In addition, the media is also fueled by the public understanding of these issues, allowing for a constant exchange with regard to the perception of early childhood in Brazil.
Content in Portuguese.